Effectively staging your home is a smart investment, the latest return-on-investment numbers prove.

RESA, the Real Estate Staging Association, recently released its quarterly report Quarterly Real Estate Market Insights: Staging Performance, compiling data from 108 homes staged and sold by RESA members in the second quarter of 2025. Using data directly from the RESA Sold Over List Price Club, a program designed to track staging’s real return on investment, the report shows the strong results professional staging provides a homeowner.

“Effectively staging your home or rental is such a smart investment – it’s been proven to increase your profits and help properties sell faster.”

Janel Heinz, professional stager and owner of Set the Stage Bluff City East in Memphis

According to the report:

• Staging resulted in a 4,415% average return on investment.
• The median price increase over list price for a sold staged home was $51,600, with 1 in 3 staged properties closing for $100,000 or more over list price.
• Professionally staged properties were on the market for an average of nine days.
• Projects that invested $1,000-$2,000 in staging services delivered an average 2,700% return, about $27 back per $1 spent. In addition, homeowners who invested $1,000-$2,000 in staging services sold their homes for 112.8% of list price, about 13% over ask price.
• Properties staged with a $4,000-$5,000 investment experienced a 1,800% return, about $18 back per $1 invested.
• Fastest sales came from those who invested $3,000-$4,000 in staging services, with six days to accepted offer being the median days on market.

“Effectively staging your home or rental is such a smart investment – it’s been proven to increase your profits and help properties sell faster,” says Janel Heinz, professional stager and owner of Set the Stage Bluff City East in Memphis. “These newest numbers show just how effective professional staging can be. I love to work with homeowners and real estate agents to showcase a property’s potential with the right staging. It’s very fulfilling to see a buyer find their dream space and a homeowner sell for more than they’d hoped.”